Venues are important. You only need to look at those who watched the 2023 U.S. Women’s Open in Pebble Beach.
NBC Sports reported Tuesday that the U.S. Women’s Open had been the most watched edition of the championship at Pinehurst No. 2. It averaged 895,00 viewers. This is up 118 percent compared to 2022.
The U.S. Women’s Open 2014 averaged 1,03 million viewers across NBC and ESPN2. This was the second highest U.S. Women’s Open viewing since 2009, and the largest West Coast U.S. Women’s Open for 20 years.
Weekend viewing on NBC and Peacock, which included the first East Coast Primetime coverage of U.S. Women’s Open in history, averaged 1.34m viewers. This is up 76 per cent in 2022 (765 000 viewers) and up 35 per cent in 2021 (995 000 viewers).
Sunday’s final game on NBC and Peacock had an average of 1.58 million viewers, and peaked at more than 2.2 millions viewers between 8:15-8.30 p.m. Allisen Corpuz won her first LPGA title. The final round was also one of the top five sports programs on Sunday.
The U.S. Women’s Open, a women’s-only golf tournament, was streamed the most digitally in NBC Sports’ history. Its consumption nearly tripled from a year earlier.
