Rory McIlroy did not end his major-less run in 2023, but he ended Tiger Woods’ reign as winner of the Player Impact Program.
A memo sent on Wednesday to PGA Tour members revealed that McIlroy had generated the most engagement during the season. He earned $15 million of the $100 million pot distributed to the 20 top finishers.
PIP was introduced for the first time in 2020-21. It is designed to reward those members who, through objective measurement criteria, are shown to be generating the most positive interest towards the Tour. The scoring model is designed to be objective and quantify the impact that each player has on PGA Tour, according to Jason Gore, executive vice president of the Tour and chief player officer.
Woods, who won the PIP the previous two years despite barely playing, made $12 million by finishing second. Jon Rahm, winner of the Masters and third place finisher, took home $9 million. Collin Morikawa dropped from 11 to number one in the two previous years. The same amount was earned by No. 11 ($3 million). The full list is below.
According to the memo, players will receive 75 percent of the money they earned with their Sentry purse in January. The remaining 25 percent is distributed when a player has completed his Player Impact Program service fulfillment.
In 2022-23, the MVP Index and Q-Score have been replaced with MARC General Population Awareness (GPA) and MARC Golf Fan Awareness (GFA) survey data. Grant Thornton administered the PIP and certified its results.
The Tour announced that the PIP for next year will be reduced from $100 million to $50 million. This is paid to the top 10 competitors, a reduction of $10 million.
Nate Lashley was not happy about this. He posted the memo to social media, asking “How many golfers know what PIP is on the PGA Tour?” I’d love to know if golf/PGA fans think that this $100 million has been well spent. The PGA Tour has between 150 and 200 members. They just spent $100m on 20 players. It seems a bit ridiculous. It’s time for new leadership in the PGA Tour. “This is a slap in the face for the other PGA Tour players.”
Standings and earnings for 2022-23.
- Rory McIlroy – $15 Million
- Tiger Woods — $12 million
- Jon Rahm – $9 Million
- Jordan Spieth – $7.5 Million
- Scottie Scheffler — $6 million
- Rickie Fawler — $5 million
- Viktor Hovland – $5 million
- Justin Thomas — $5 Million
- Tommy Fleetwood — 5 million dollars
- Max Homa – $5 Million
- Xander Schauffele — $3 million
- Jason Day — 3 million dollars
- Tony Finau — $3 million
- Collin Morikawa — $3 million
- Matt Fitzpatrick — $3 million
- Wyndham Clark — $2 million
- Cameron Young — $2 million
- Justin Rose — $2 Million
- Patrick Cantlay — 2 million dollars
- Brian Harman — 2 million dollars
