After Sun Day Red announcement, fans were not feeling Tiger Woods’ new clothing brand

Feb, 2024

Seeing Tiger Woods in something other than the Nike swoosh was always going to be weird.

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Woods and TaylorMade partnered to launch a new premium active-lifestyle apparel and footwear brand. Woods debuted the new line, called Sun Day Red, on Monday evening in California ahead of his first start in the 2024 season at the Genesis Invitational.

After Monday’s announcement of Sun Day Red, golf fans had some opinions on social media. While there were some positive comments, a majority of the initial feedback related to the logo, apparel and more was not great.

It’s going to take time to get used to Sun Day Red and the new look, but here’s a look at some fan reactions to the announcement.

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