Canelo Alvarez is no stranger to big stages. The super middleweight champion will be appearing in his first Super Bowl commercial.
Canelo was able to promote his passion for golf by ad for Michelob Ultra
In a Zoom interview, he said that he can play any day of the week and it doesn’t get boring. It helped me a lot in my career. I felt a bit calmer, but not stressed. Everything about golf is my favorite thing.”
The spot is called “New Members Day” and features the boxing star driving a Michelob Ultra-branded cart, while Brian Cox, Emmy-winning actor, and Serena Williams, tennis legend, face off in an homage of “Caddyshack.”
Canelo stated that being featured in the commercial was an honor.
As the heat builds, Tony Romo, former Dallas Cowboys quarterback, and CBS analyst, and Jimmy Butler, Los Angeles Sparks champion Nneka Okwumike, and Alex Morgan, USWNT soccer great, make cameos.
Canelo is a leading dramatist and said that he was thrilled to have a conversation with Williams, a 23 time Grand Slam winner, after having seen the biopic about her father, King Richard.
He said, “Her story is incredible.” “It’s unbelievable.”
Canelo received the message of equality
Michelob Ultra stated that it had in mind equal representation of women and men athletes in the commercial. Rachel Morrison was the director for the second consecutive year. Alvarez loved the mission.
He said, “I have two daughters. So for me, it’s very important that I help women and show people that they can be the best.”
Michelob Ultra committed $100 million over five years in 2021 to improve the visibility of women’s sports. Anheuser-Busch was the parent company of Michelob Ultra and was one of the first sponsors for the WNBA in 1996, when the league was just getting started.
Williams stated that besides loving the product, USA TODAY is a great place to work with companies who walk the walk and talk the talk.
Alvarez is a Guadalajara native, Mexico. Golf is a game that is often dominated by white men. There is still a gap, despite the fact that Hispanic and Latino players have been more prominent in golf.
Through its “Por La Cultura”, the NFL also aims to connect with Latino communities. This includes having the first Chicana or Indigenous artist design the official Super Bowl artwork.
The boxing star stated, “To be featured in this commercial about Golf, it’s very important for me because I am a Latino.” This is something very special.
Boxing is’more thrilling’ than the NFL and golf
Canelo watched from the sidelines at Estadio Azteca’s Monday Night Football match in November. He said that the energy was different than his boxing matches but that it was still “very cool” to be there.
He said, “When you see my fights it’s a bit more exciting. The people is more excited as they want blood in their ring.” “So, it’s a little different, but almost the same.”
Canelo was victorious over Gennadiy Gorlovkin in September to complete their fight trio. After the fight, Canelo said that he would rest and heal from his injury.
He will be appearing in “Creed 3”, which will air in March, and you’ll probably see him playing on a course.
He said, “I can leave my phone for four hours, five, and hit the ball, hit it the ball.” It’s very good for me.
