John Deere re-ups title sponsorship of PGA Tour’s John Deere Classic through 2026

John Deere is one of the Tour’s longest running title sponsors dating back to 1998.
A Minnesota town purchased an 18-hole golf course for $3.4M, and has sold the remaining nine holes for $426K.

“To be operating a golf course and to be wasting the resources … it seems like a real struggle.”
Maverick McNealy who is named after the Ford Maverick signs an endorsement deal with American carmaker

McNealy and his three brothers are all named after American cars, a nod to their family’s connection to the auto industry.
Bryson de Chambeau’s Cobra Puma Golf contract was terminated in 2022

“Bryson is not currently on staff with CPG [Cobra Puma Golf] as his contract was up in 2022.”
California’s hotbed of golf continues to be in high demand. Green fees also continue to rise.

Golf course operators expect better results in the coming months than even the increases they saw one year ago.