Lynch: Jay Monahan faced the media. What he didn’t say was much more interesting than what he did
The reality is that significant material changes in how the Tour operates are inevitable and arguably overdue.
Lynch: Rory McIlroy wants a more cutthroat PGA Tour. So, um, who’s gonna cut the GOAT’s throat?
“I’m all for making it more cutthroat, more competitive.”
Lynch: The nasty hangover from TPC Scottsdale is being felt at Riviera. Is it time to call last orders at the Phoenix Open?
One spectator was upset when beer sales were suspended. “There was nothing else to do but watch golf.”
Lynch: The PGA Tour’s new billions will further enrich players, so when will fans see a return?
This deal likely portends a radical (and long overdue) reassessment of the Tour’s product and operations.
Lynch: Disgusted golf fans don’t abandon the sport, but there are still guys to root for despite the grumbling and greed
There’s a tendency to overstate the importance of individual golfers while underestimating the resiliency of golf.
Lynch: Power flexes by stars could reshape the PGA Tour and more
What if the players, and the Saudis, want more? Who’s to say a remaking of elite men’s golf ends at the PGA Tour?
The PGA Tour isn’t a problem because of Rahm. The guys who demand Saudi-sized cash for staying are the biggest problem.
The departure of Rahm is more a loss for the PGA Tour than a gain for LIV.
Lynch: The PGA Tour’s top players and the PGA Tour will be forced to deal with a mess if Jon Rahm jumps from LIV to LIV.
LIV Golf has a finite amount of time to succeed, which is why a get like Rahm is appealing to the point of necessity.
Lynch: The PGA Tour’s winter of discontent has arrived, and a thaw won’t be coming anytime soon
The most enduring and ruinous narrative peddled by the Tour was that every event mattered equally.
The PGA Tour must be transparent with its gambling.
The Tour should remember that in any enterprise trust is underpinned by transparency. The more of it, the better.