Lynch: Jay Monahan faced the media. What he didn’t say was much more interesting than what he did
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The reality is that significant material changes in how the Tour operates are inevitable and arguably overdue.
Lynch: Rory McIlroy wants a more cutthroat PGA Tour. So, um, who’s gonna cut the GOAT’s throat?
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“I’m all for making it more cutthroat, more competitive.”
Lynch: The nasty hangover from TPC Scottsdale is being felt at Riviera. Is it time to call last orders at the Phoenix Open?
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One spectator was upset when beer sales were suspended. “There was nothing else to do but watch golf.”
Lynch: The PGA Tour’s new billions will further enrich players, so when will fans see a return?
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This deal likely portends a radical (and long overdue) reassessment of the Tour’s product and operations.
Lynch: Disgusted golf fans don’t abandon the sport, but there are still guys to root for despite the grumbling and greed
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There’s a tendency to overstate the importance of individual golfers while underestimating the resiliency of golf.
Lynch: Power flexes by stars could reshape the PGA Tour and more
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What if the players, and the Saudis, want more? Who’s to say a remaking of elite men’s golf ends at the PGA Tour?
The PGA Tour isn’t a problem because of Rahm. The guys who demand Saudi-sized cash for staying are the biggest problem.
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The departure of Rahm is more a loss for the PGA Tour than a gain for LIV.
Lynch: The PGA Tour’s top players and the PGA Tour will be forced to deal with a mess if Jon Rahm jumps from LIV to LIV.
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LIV Golf has a finite amount of time to succeed, which is why a get like Rahm is appealing to the point of necessity.
Lynch: The PGA Tour’s winter of discontent has arrived, and a thaw won’t be coming anytime soon
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The most enduring and ruinous narrative peddled by the Tour was that every event mattered equally.
The PGA Tour must be transparent with its gambling.
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The Tour should remember that in any enterprise trust is underpinned by transparency. The more of it, the better.