Fujikura debuts new Ventus Blue shaft for 2024
Fujikura is reprising its massively popular Ventus line of shafts for 2024, beginning with Ventus Blue. The company touts the same feel as the original mid-launch/low-spin Ventus Blue profile with performance increases. From Velocore to Velocore+ Leveraging the DNA of the 2018 Ventus Blue, the 2024 Ventus creates an even more stable and consistent platform […]
Vokey SM10 wedges – GolfWRX launch report
What you need to know: It’s hard to believe this is already the 10th iteration of Vokey’s Spin Milled wedges, which, in 2007, succeeded its 300 and 400 Series wedges. For 2024 and the new SM10 line, Bob Vokey and company made design tweaks targeting lower ball flight, enhanced feel, and greater spin, while, of […]
Santa Monica: Toulon Golf releases latest Small Batch putter
Toulon Golf’s latest Small Batch offering draws its inspiration from the flatstick used by a certain 15-time major champion and native Californian. The Small Batch Santa Monica follows the Small Batch Dogwood, Montecito, Vista, and Sea Island in Toulon Golf’s release of limited offerings. In designing the Santa Monica, Toulon targeted soft radii while retaining the […]
2024 Titleist AVX golf balls: Targeting improvement in every layer
Titleist left no stone (nor layer) unturned in crafting the latest iteration of its AVX golf ball. The company’s soft-feeling, low flight, low iron spin, distance ball (at less-than-a-tour-ball price point) Titleist touts softer feel, longer distance, and more control around the green in its latest generation of AVX. The previous iteration was released in […]
2024 Edel Array putters – GolfWRX Launch Report
What you need to know: Edel Golf has always pushed the limits of design, as you have seen with the SMS wedges, irons, and now Array putters. This year it was time for the company’s fitting philosophy to work in harmony with a modular putter system. Edel found that around three percent of golfers actually […]
2024 Cobra Darkspeed drivers, woods, hybrids – GolfWRX Launch Report
What you need to know: Cobra’s bid to build a successor to the Aerojet has taken a dark turn. Which is to say, the blacked-out Darkspeed family of drivers (Darkspeed LS, Darkspeed X, Darkspeed Max) and woods are here. They feature, in addition to the (almost) all-back aesthetic, reworked shaping and re-engineered PWR-Bridge and weighting […]
2024 PXG Black Ops drivers, fairway woods, and hybrids – GolfWRX Launch Report
What you need to know: AMF technology is a new proprietary titanium alloy that is more flexible and stronger to increase face deflection across the Black Ops line. This Advanced Material Face creates a higher launch and lower spin to help fitters optimize launch conditions. Engineers also worked on a new composite construction to push […]
Titleist launches new Tour Soft and TruFeel Golf Balls for 2024
Titleist is implementing new technology in the core and cover of its Tour Soft and TruFeel golf balls for 2024. First, the Tour Soft, which is designed for golfers who prefer, you guessed it, softness above all else, while seeking all-around performance at a less-than-premium price point ($39.99). The faster, larger core produces greater ball […]
GolfWRX launch report for 2024 TaylorMade qi 10 drivers
What you need to know: When it comes to the driver, most golfers could use a little more forgiveness. It is that element — rather than distance — that is front and center in TaylorMade’s new Qi10 drivers. The company is calling the lineup (Qi10 Max, Qi10, Qi10 LS) “the most forgiving family of drivers” […]
TaylorMade launches its new Qi10 fairway woods, Qi10 Max, and Qi10 Tour rescue clubs
TaylorMade’s new Qi10 family of fairway woods and rescue clubs are designed with two major technological improvements to increase overall performance: New carbon crowns that are designed to reduce weight from where it’s unwanted, thus allowing the weight to be applied more productively throughout the heads. Optimized face designs and head shapes that help achieve […]