Terry Koehler broke back into the equipment space with the Edison Forged wedge in 2020. The long-time equipment designer and industry veteran (Reid Lockhart, Eidolon, SCOR, Ben Hogan) sought to bring a more consistent, forgiving wedge to market that was engineered for the majority of golfers, not tour professionals.
Now, Koehler and Edison are launching Edison 2.0 wedges, drawing on the feedback of thousands of golfers on the original model and a multi-year study of recreational golfer performance.
“For over 40 years, I have been puzzled as to why golfers are forced to suffer from the inefficiencies of ‘tour design’ wedges,” said Terry Koehler, Chairman and Director of Innovation at Edison Golf. “Robotic testing consistently proves even the newest iterations of these traditional wedge designs are less forgiving than even a tour blade short iron. Our research reveals that less than 10 percent of golfers consider their wedge play a strength of their games…and the wedges they play are a big reason why.”
New five-times forged, Edison 2.0 wedges continue to position more mass higher in the clubhead. Owing to a multi-level back design, an additional 14-17 grams of weight have been positioned higher in the clubhead for improved smash factor across the face, particularly on shots struck higher in the face and toward the toe of the club.
Not surprisingly, Koehler has a few thoughts on the current trend among major OEMs of moving weight higher in a wedge.
“I’ve been pursuing dramatic changes in wedge design for over 30 years. While it’s flattering to see all the major brand wedges finally beginning to position a tiny bit more mass higher in their wedge clubheads, none are anywhere close to the Edison 2.0. In fact, none of today’s wedges are even to the point where my Reid Lockhart wedges were in the 1990s,” said Koehler. “A caliper measurement of the face thicknesses of any major brand wedge to my historic wedge designs proves that I have led this design concept for decades. The Edison 2.0 wedges are generations ahead of everyone else.”
Edison 2.0 wedges are also equipped with an improved version of the Koehler Sole, which Koehler originally patented over 30 years ago. Both high and low bounce areas are built into the wedge for maximum versatility and performance across a variety of swing paths.
Koehler doesn’t believe choosing a grind or bounce fitting is beneficial to the average golfer because “the texture of the turf, the array of possible lies your ball can find and every golfer’s divot pattern are all variable.”
Edison 2.0 wedges a new warm pearl chrome finish for a softer surface with reduced glare. The company also describes the finish as “slicker,” that is, better equipped to channel away moisture and offer greater resistance to the ball sliding up the club face.
Pricing, specs, and availability
As with the original Edison Forged, all Edison 2.0 wedges are backed by the company’s 30-day risk-free trial AKA “If for any reason it’s not the best wedge you’ve ever played, Edison Golf will buy it back.”
Wedges are available in odd-numbered lofts from 45 to 59 degrees, which can be bent to even-numbered lofts.
All clubs are custom built and a variety of premium shafts and grips are available.
$199.95 for steel shafts
$214.95 for graphite shafts
Wedges are available exclusively via the company’s website.
