Golfweek announced that it will be hosting a first-of its-kind event in March 2024. The USA Today Sports Media Property is launching Golfweek Technology Lab in a joint venture.
The Tech Lab, the first of its kind, will take place in Frisco, TX, on March 20-21st in collaboration with Omni Hotels and the home of the PGA of America. Over 20 emerging golf companies will be featured at the event, along with panelists and speakers who are investing in the sport. Golfweek partnered with Underdog to identify and select the best-in class companies to participate. They also used their event experience to produce the event.
Dan Mannix, co-founder of underdog, said: “We are thrilled to launch this joint project with our partners Golfweek and USA Today Sports Media.” “Tech Lab is a hub of innovation for the golf industry. We’re thrilled to bring our experience and network in working with sports tech startups and event productions to Frisco in spring.”
Nate Scott is the VP and Publisher at USA TODAY Sports Media Group. He said, “This is a great opportunity for us as we gather thought leaders and gain a better understanding of the future business of golf.” “We are excited to partner up with underdog, and our hosts from the Omni in Frisco, to make this an event to remember.”
About Golfweek
Golfweek, a property of USA Today Sports Media Group is widely recognized as being the most authoritative, authentic and independent voice on golf. The award-winning team of journalists covers breaking news, Tour competitions, lifestyle features, and all other aspects of golf. Digital properties, in addition to the legendary print editions reach 65% U.S. Golfers. This includes nearly six million avid players, 21 millions golf fans, and 29 million golf enthusiast. The USA Today network syndicates golf content across 260 publications. Golfweek is comprised of Golfweek magazine and Golfweek.com as well as Golfweek Events, Golfweek Custom Media, and Golfweek Events.
Underdog Venture Team
Underdog venture team is made up of passionate individuals who create brands and value with a social-impact model at its core. Underdog is a new generation agency that offers a mix of Brand Building Services, as well as investing in and partnering with Ahead of the Trend startups in the industries it knows and believes in. Visit underdogteam.com for more information
