If you’ve read my blog for long, you know I’m not afraid to take on things in the golf equipment world that I think do not serve golfers’ best interests. My contrarian approach is based on a lifetime of playing this game at a pretty high level, and over forty years deeply immersed in the golf equipment industry. When I see things that I just do not believe are in golfers’ best interests as you try to hit better golf shots more often, I’ll call them out.
And while I’m a big believer in getting custom-fitted for golf clubs, when it comes to iron fittings, I think our industry has it all wrong.
Here’s why.
Let me begin by telling you I have recently completed a “secret shopper” process of experiencing the fitting protocol at three separate levels – one of the major custom fitting brands, one of the top retail brands’ fitting bay and one of the top equipment brands’ demo days at the club level. I think that gives me a pretty good perspective of what most golfers will experience in a custom fitting session for irons.
As you likely know, iron fittings are almost always centered on fitting the 6-iron by exploring a range of different head designs and shaft options. With reliance on launch monitor data, and almost exclusively hitting shots off of standard tight texture hitting mats, the process is purported to fine-tune the fitting parameters from which to build the golfer the most appropriate set of irons. It’s a nice goal, but I don’t think this process is the right way to get there.
In one experience, lie angle was never even addressed, which was quite puzzling.
In another, the fitter started by having me hit some shots with my 29-degree Hogan Ft. Worth 15 iron, then proclaimed my carry distance to be a full 10-12 yards shorter than I am 100 percent certain that it is. How did that happen?
And in still another, I was asked what iron model I was most drawn to, and then told that one “probably wasn’t right for me,” even before asking what I was seeking from a new set of irons.
How would he know that?
But in every one of these cases, the “fitting” process was centered on the 6-iron, which makes absolutely no sense to me. In more and more golfers’ bags, the 6-iron is the second or third longest iron — maybe even the longest iron. Very few golfers are carrying 4-irons anymore, and even fewer a 3-iron. More and more golfers are opting for hybrids once lofts get below the 5- or 6-iron.
So, where’s the logic of fitting one of the longer irons in your bag, then assuming that all the other irons will just fit right in? Your 6-iron is closer in loft to your 3-wood than it is to your 9-iron. And if you are playing the right tees for your strength profile, the middle of your iron set is the 8-iron or 9-iron, not the 6-iron.
Oh, and good luck asking to hit one of those higher lofts in the same iron model, with the same shaft as you just got “fitted” off the 6-iron.
In two of the secret shopper fittings, the fitter strongly suggested that I include the gap or “A” wedge in the set. I addressed this bad advice in a recent post.
So, as advanced as our fitting protocols have become, with the advent of launch monitors and related technologies, I think we have it all wrong when it comes to fitting irons. But will it change? Only if golfers force that change.
Maybe it’s time we did.
