Have you ever wanted to watch golf more while on vacation? You can now choose to watch golf while you travel.
LIV golf announced on Thursday that it would be partnering with ReachTV – the largest streaming TV network in North America serving travel audiences – to broadcast live tournament coverage every Friday. Non-live coverage of past tournaments will also air in U.S. Airports.
Will Staeger, Chief Media Officer at LIV Golf, said that the partnership with ReachTV would allow fans to watch LIV Golf on the go. This includes live coverage of Friday tournaments in bars and restaurants across North America. This partnership allows travelers to see many of the biggest golf stars in action.
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ReachTV has also signed a seven-year contract with the NFL, and is producing multiple original series with the National Basketball Players Association. ReachTV will distribute LIV Golf coverage on more than 2,500 screens in airports, which have generated over $2 billion per month, and 500,000 hotel rooms throughout North America. This will reach more than 50,000,000 monthly travelers. ReachTV has an average viewer dwell time of 70 minutes.
ReachTV’s CEO and founder Lynnwood Bibbens stated that adding LIV Golf to the network is a step forward in the creation of the streaming television network for the future. Our innovative business model allows us to create more equitable partnerships with our content creators and partners, while providing our audience of traveling travelers the live sports and premium television they desire. ReachTV is airing live coverage on Friday of LIV Golf London. Teeing off will be at 9:00 am ET. Centurion Club is the site of the LIV Golf Invitational series launch last year. On weekdays, and during the non-tournament months, LIV Golf will broadcast coverage that is not live.
