Miura Golf has officially announced that new “Miura AS-1” irons – in collaboration with Adam Scott – will be made available to the public as part of a limited release.
Scott first switched into a new 1-of-1 set of Miura irons at the 2022 Memorial Tournament. Initially, the irons were simply stamped with Scott’s personal brand logo on the back cavity, and he’s continued to play the irons since then. At the recent 2023 Players Championship, however, Scott revealed a similar set of custom Miura irons, except the new ones were stamped with the Miura logo on the sole and Katsuhiro Miura’s red Hanko stamp of approval on the back cavity.
Then, in a cryptic Instagram post last week, Scott seemed to announce that big news was coming on March 28.
Well, this is that big news: Scott’s irons are now officially available for purchase as part of a limited release, and customers will receive the irons (3-PW) in a custom commemorative box with a certificate of authenticity; the colors and design of the box are inspired by the blue lab coats that Miura’s craftsmen wear in the factory. While the exact number of sets available is yet to be determined, according to a Miura representative, it is “certainly the case that supplies are limited and finite.” Sets of the AS-1 irons are currently selling for $3,750 (with a $500 non-refundable security deposit), and the estimated shipping time is November 2023.
“Working with Miura-san, who is so knowledgeable and understanding, but is also willing to listen to my feedback so he can produce an iron that both he approves and is also perfect for me, is just amazing,” Scott said, according to a Miura press release. “Being able to see the process in person at the Miura factory really added to the confidence I have in playing this club on the tour.”
The irons are made with two distinctive design features: 1) a flatter sole for Scott’s preferred turf interaction, and 2) more offset to satisfy the look that Scott prefers at address.
“It has a been a real thrill and true honor for us to work with Adam on the AS-1 iron,” said Bill Holowaty, COO, Miura Golf, in a press release. “Visiting the Miura factory is a unique experience and I don’t think this was lost on Adam. Seeing the Miura forging process, steps 1 through 14, as well as the interaction between Mr. Miura and his sons, reinforced his knowledge that this collaboration would enable him to play his best golf with the best forged irons.”
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