On Wednesday, the PGA Tour and Strategic Sports Group announced PGA Tour Enterprises, a new program that transforms players into equity holders. SSG is made up of billionaire sports team owners, including Fenway Sports Group (Boston Red Sox, Liverpool).
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Of the $3 billion investment, $1.5 billion will be given to a pool of nearly 200 players, with the highly-ranked players getting more. SSG is on board with the Tour’s negotiations with Saudi Arabia’s Public Investment Fund, but there will be regulatory issues when it’s time to make a deal.
As you’d expect, this news quickly made its way around social media as the landscape of professional golf continues to change.
Here are some reactions to the deal between the Tour and SSG.
