LOS CABOS, Mexico — The PGA Tour’s first visit to the southernmost tip of the Baja Peninsula coincidentally coincides with the Day of the Dead, the celebration of the transitory return of the souls of the departed, believed to be returning home to spend time with their families, which is greeted with parades, altars and events of all kinds in Mexico. Add to that list arguably my favorite Tour tournament T-shirt of the year (see below). Sadly, though, there’s already been such a run on this short that all that remained were some size extra small and the merchandise manager shared this information with a rueful expression.
The World Wide Technology Championship merchandise is being sold in the pro shop at Diamante this week, which is typically stocked with Nike gear — Tiger designed the El Cardonal layout, so that makes sense. But this week there’s a nice mix with brands such as Levelwear, Bad Birdie and FootJoy also being part of the mix. It’s a bit light on options, in part because they built a temporary wall and carved out space for the player locker room, but it’s less is more philosophy works —as long as it doesn’t run out on Wednesday of the gear everyone is clamoring for. Here’s a look at some of the other items that fans will be rocking in their wardrobe and souvenir keepsakes of the inaugural Tour event in Cabo.
