Snell Golf has today introduced its new 2024 Prime golf ball lineup.
Per Snell, the new lineup focuses on offering urethane technology at an affordable price, while optimizing the golf ball performance based on player swing speed, or a more frequently known data point, 7-iron distance.
Regarding the new release, Dean Snell, owner and CEO, said
“As our company has evolved over the last 9 years we continue to learn more about our customers and what we can do to make golf ball selection easy for the amateur golfer. Sometimes there is just too much data, described as ‘paralysis by analysis,’ leaving many golfers feeling overwhelmed. The new lineup is positioned to make it easy for our players to choose their model based on swing speed, or an even simpler metric of their 7-iron distance. Each model is designed to give those player profiles total overall performance and do so at a price point that makes sense for their game and their wallet.”
Prime 2.0, Prime 3.0, and Prime 4.0 offer three performance levels and three price points to fit golfers of different capabilities.
Prime 2.0
A new, two-piece urethane golf ball ball designed for slower swing speed golfer. A high-speed core is designed to offer players higher spin and higher launch to promote overall carry distance. This works with the urethane cover for higher short-game spin than other two-piece balls on the market, according to the company. The new XV3 Urethane cover aims to provide very soft feel, excellent durability, and superior greenside control.
Price: $24.99 per dozen.
Prime 3.0
Total performance for a wide range of golfers, this is a three-piece urethane golf ball that evolves from the previous “MTB PRIME” and “MTB BLACK” models, designed to provide high ball speed and low long game spin that most players desire. The mantle layer is designed for controlling iron spin to mid-high levels needed to execute every shot in the bag, while the brand’s NEW XV3 Urethane cover aims to provide softer feel, ultimate greenside control, and improved durability.
Price: $32.99 per dozen.
Prime 4.0
Designed for mid to high-swing speed players, this model is a four-piece urethane golf ball designed to provide golfers with leading performance. An ultra fast core and low spin aims to offer superior distance, while the mantle layers work to offer higher short iron spin and optimal launch for long irons. The XV3 Urethane cover provides ultimate greenside control, excellent durability, and a slightly firmer feel on this model.
Price: $34.99 per dozen.
The 2024 Prime 2.0 and Prime 3.0 golf ball models will be offered in a high visibility white and optic yellow immediately, shipping April 22n on SnellGolf.com. The Prime 4.0 will also be on pre-sale in white on April 22, shipping May 1. Yellow 4.0 model expected to be available June 1.
