You have seen pictures of the new Aretera shafts floating around GolfWRX, but now we are seeing them on the PGA Tour at this week’s Genesis Invitational.
Aretera is a new shaft company started by Alex Dee, formerly of Fujikura, and his team to create high-performance golf shafts using premium materials. (You can check out a deep dive into the Aretera brand and how the company came together here)
There are two profiles in the Aretera line, a Blue and a Grey shaft profile to fit different golfers. The Grey model has a stiffer profile and stiffer tip section that could result in lower trajectory and spin while the Blue is a little softer with a more active tip for easier launch and some added spin for golfers who need that for optimal launch conditions. You can see some of the technology in the tip section with the visible Spread Tow carbon fiber that Aretera calls Power Grid.
Both shafts have the shaft bend profile shown in three rectangles just below the name of the shaft. There are six rectangles that are filled to show how stiff or soft the handle, mid, and tip sections are on the shaft. The shaft also shows the weight and flex in numeric form as 65|4 for “stiff” or 65|5 for an “X stiff.”
With these new shafts on tour, it will be exciting to see how many go into play!
- Check out the rest of our photos from the 2024 Genesis Invitational
