TaylorMade today announced a new, two-piece, ionomer-covered, low-compression, $25-per-dozen addition to its golf ball lineup: SpeedSoft.
Leveraging technology from its flagship TP5/TP5x lineup, TaylorMade has delivered a soft golf ball that maintains “explosive speeds for the everyday golfer.”
TaylorMade markets the SpeedSoft as the softest ball in its lineup and “the ideal blend of performance and affordability,” powered by its large, low-compression PWRCORE.
“SpeedSoft represents a significant stride in our ongoing commitment to delivering performance products to golfers of all skills,” says Josh Dipert, Director of Product Development Engineering, Golf Ball. “With a deliberate focus on engineering a low-compression design, this is the first time we’ve created a TaylorMade golf ball with a compression delta below 50. SpeedSoft stands out as a game-changer for its unparalleled combination of soft feel and explosive speeds.”
In addition, TaylorMade is debuting a new visual technology in the form of SpeedSoft Ink and a paint-splatter design.
The high-contrast, high-visibility design leverages similar multi-axis printing technology as TaylorMade’s Pix lineup, but at a more accessible price point.
“The market demand for golf balls with visual technology is on the rise, reflecting a growing segment of golfers who seek more than just the traditional white ball experience,” said Michael Fox, Senior Director of Product Creation, Golf Ball. “We feel like this is a segment that has previously been ignored, and with SpeedSoft Ink we are meeting this demand while also taking a bold step towards catering to the modern golfer’s desire for visual technology without sacrificing performance.”
Colorways include green, blue, and pink as well as red and orange in “jar ball offerings” at retail.
SpeedSoft, SpeedSoft Yellow, SpeedSoft Ink: Pricing & availability
At retail: Now
Price: $24.99/dozen
