LIV Golf will expand its schedule in 2023 and add new countries to the list of stops. Teams began hiring staff and bringing in sponsors. The money was passed around.
What’s in store for 2024 now that the season has ended and a transfer window is approaching? What’s next for 2024?
The LIV Golf League takes pride in its ability to adapt within the stagnant professional golf ecosystem. The circuit supported by Saudi Arabia’s Public Investment Fund is able to change direction quickly, much like a speedboat. Other tours, however, tend to be more laborious with their movement, similar in style to cargo ships.
LIV wants to be known for certain aspects of its product: an international schedule with 14 events and the shotgun start. LIV officials think that the current product only operates at 20-30 percent of its full potential.
The eight-event 2022 series proved that there was a demand for LIV and LIV had a product it could bring to market. The 2023 inaugural league season proved that the team concept could be compelling and even commercially appealing at times. LIV is pushing ahead into the future with 22 events behind it. How long can it survive the current seas of professional golf?
LIV Golf will return to action in 2024 with a host of new features, including broadcast innovations and perhaps even new teams.
