WOTW: Tommy Fleetwood’s Titanium TAG Heuer – Connected Golf Edition Smartwatch

Nov, 2022

Tommy Fleetwood won the sixth DP World Tour event at South Africa’s Nedbank Golf Challenge. This is the same event Fleetwood won in 2019. Tommy was wearing his TAG Heuer Connected golf Edition smartwatch as he held the large crystal trophy high in the air.


WOTW Specifics

Name: TAG Heuer Connected Golf Edition Reference: SBR8A81.EB0251

Limited: no

Date: 2020-Present

Case: Titanium

Bezel: Black Ceramic

Dial AMOLED Display

Size: 45mm

Movement: Calibre E4, Cortex A53 CPU

Power Reserve 24 hours

Glass: Sapphire Crystal

Waterproof 50 Metres

Bracelet: Rubber Strap

Price: $2,650 (~$2,000)

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TAG Heuer was established in 1860 in Switzerland by Edouard Heuer. They are best known for creating luxury mechanical watches that don’t require batteries. The Connected Series is a range of smartwatches running on Google’s WearOS software. The Golf Edition was released in 2020, although I do not know when it was. TAG’s Connected range has seen a few special editions, including one with Nintendo’s Mario and Porsche.

The Connected Golf Edition by TAG Heuer is the most expensive golf watch available, but it’s worth the extra money for the fine details. Although the case measures 45mm in size, it is not nearly as big as I expected. However, I was able to review the watch several years ago and it does not feel as large. The Titanium case has a sandblasted DLC coating. The caseback has sensors that monitor heart rate and other vitals. The right side of your case has a crown and two pushers. These are used for navigation to the menu and other apps. The sealed case offers 50m water resistance, which is ideal for casual swimming or when you are getting wet on the course. The case’s top is covered with a black ceramic fixed bezel for scratch resistance. The bezel has an 18-hole scale etched into it. It can be used with the app to track where you are in the game. It is a touch screen AMOLED display and has a resolution of maximum 454×454 pixels (326ppi).

The digital Calibre E4 movement, which controls the Golf Edition watch, is found inside the case. The ARM Cortex A53 4 core CPU runs at 1.7GHz on 64bit architecture. The Cortex A53 CPU is designed for efficiency. It has four cores with L1 memory systems and one shared L2 cache. The Golf Edition’s internal battery, a 440 mAh, lasts for around 24 hours. Both Wi-Fi and Bluetooth 5.0 are available to connect to your phone and the watch. The Golf Edition can be compared to a traditional watch, but it has the TAG Heuer-inspired watch face designs. The software can store 40,000 courses and provide distance information via GPS. It connects to an Android or iOS app that offers a beautiful interface and design.

The white box will contain the Golf Edition watch, 2 straps and the case. The white and black rubber straps have green contrast stitching, and a golf ball dimple texture. The titanium push-button folding clasp is included. It has a matching sandblasted DLC coating. It also features a magnetic ball marker integrated into the strap that can hold a spare currency in case you lose it. They cost about $90 each to replace. To blend in with the watch when worn off-course, it comes with a black rubber strap.

While the luxury watch market has been strong for many years, it does not seem to be as popular with smart watches. TAG Heuer sells the Connected golf edition at $2,650. You can order it directly from their website. You can save some money by purchasing a second-hand model for about $2,000.

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